August 5, 2012

Kendrick Lamar - Swimming Pools (Drank) (Video)


Due to the infectious chorus and the excess of recent music that tackles similar subject matter in a positive light, it is easy to forget that Kendrick Lamar’s “Swimming Pools” is not a celebration of alcohol culture but rather a woeful tale of alcoholism and the impact it can have on one’s life. This music video really helps to keep this point in perspective. In this sense, this video accomplishes something that is rare for music videos; it actually adds to the value of the song. It’s also interesting to observe how much fashion in hip hop videos has changed over the years. Watch a video from the early 2000s and then watch this one. Trust me, the difference will be striking. Shout-out to Producers T-Minus and Nikhil S for killing the beat and outro respectively.